Tuesday, 2 February 2016

App Logo Development

Mollie- After the initial work on logos for our travel app we decided on a final name of: Globe Trot for out app. Above are the initial and final app logo ideas. Firstly we experimented with the use of the name on the app logo and different designs, we then realised that a simple logo for the app would be most effective when looking at existing apps typically on the iPhone. We finally chose a dip dye colour effect of green and blue for the background colour, symbolising nature and the sea, iconic for travel, therefor we feel this colour pallet works well for what our app symbolises. In terms of design we have chosen a simple global design, as it is iconic as it is iconic and represents Globe Trot as a brand clearly. We are currently deciding if to use the block or white globe for our final app logo, we are planning to carry some target market research to see which colour our audience deems more effective to the brand.

initial designs and ideas



developed app logo ideas



final logo ideas- black and white option

Mollie-
After the initial work on logos for our travel app we decided on a final name of: Globe Trot for out app. Above are the initial and final app logo ideas. Firstly we experimented with the use of the name on the app logo and different designs, we then realised that a simple logo for the app would be most effective when looking at existing apps typically on the iPhone. We finally chose a gradient colour effect of green and blue for the background colour, symbolising nature and the sea, iconic for travel, therefor we feel this colour pallet works well for what our app symbolises. In terms of design we have chosen a simple global design, as it is iconic as it is iconic and represents Globe Trot as a brand clearly. We are currently deciding if to use the block or white globe for our final app logo, we are planning to carry some target market research to see which colour our audience deems more effective to the brand.

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