Considering audeince - Worksheet three

Habit forming and considering audience-

When considering target audience and marketing it is key to consider habit forming in order to keep our users hooked on our application, and allow it to become a habit for our user, a factor that is crucial to the most successful applications. We started to consider products and services that we use habitually, in order to engage with how they become part of a daily routine. We conducted a list of varied applications, finding types of applications that we use daily. These were forms of social media, Facebook, Twitter, Instagram, Snapchat, Facebook messenger. Other varied apps outside of the social media realm were music apps mainly Spotify, as a leading music application. Other applications were core apple and android apps such as clocks and email applications.

We then considered how these products and services are easy to use, a crucial aspect for forming habits. Simple layout and design we found was key, alongside the ability to navigate quickly and efficiently. Considering habits of usage, we found that certain applications have a time slot in a daily routine, this is constituted by the concept of an application staying constantly logged in, this was a concept we found made us check the applications out of routine times. The high usage of social media allowed us to identify that being sociable, switched on and constantly in touch is a large appeal for apps to a certain target audience.  

After studying the above points we considered how we could design our app to be easy and enjoyable to use. We will consider simple layout and an easy to navigate system in our design. Another aspect we will consider is the social media aspect of Globe Trot, inspired from daily usage of applications such as Facebook and Instagram. We aim to make the application easy to sign up, consistently logged in if users required and personal daily updates and notifications to integrate into users everyday routine.

Allowing for the use of variable rewards in Globe Trot, is a key marketing aspect to keep users loyal to the brand. In terms of incentives we considered the aspect of different offers and incentives for loyal users that could be signed up for a certain amount of time. Ideas for rewards could be: discount on the ‘booking’ section of Globe Trot if recommended to a friend that books with the app -reward cards that collect points with each booking, this can be used as credit on the account -the idea of gifts, buying gift cards and credit for friends and family (as inspired by TrendWatching)- winners weekly or monthly for best photograph or story shared in the social side of app -daily updates on trending locations to keep the audience feeling engaged (such as the idea of recent films and television shows set in certain places can be shared with the audience as part of the social/inspiration part of the app, this will be reported as a trending feed and will be different and updated daily. A slight different side of the user content feed on the social side of the app)