Company Name and initial logos-

We initially began with the concept of "Studia" which is a compound blend of 'student' and 'media' however, after looking at similar company names, we realised that it may limit us as a brand, as we would have a very restricted target audience. And so, we decided to explore a broader range of names.

We played around with words surrounding what we thought, as a media company, we would be doing: improving brands and businesses. We started with 'improve' and looked at positive connotations of this word. Our favourites were: ......

Niamh: The word 'Elevate' seemed to resonate with us as it has positive and uplifting connotations. We also started to connect the word with other images and immediately latched on to the idea of a mountain which has associations with greatness, achievement and impressiveness. We want our media company to be a platform for businesses and brands to come to us in search for improvement and assistance in building successful brands, and so the word 'Elevate' meshes well with this idea. 
Below is a screenshot of my InDesign document from week one, where I began to play around with fonts and logo ideas. To simplify the idea of a mountain, I experimented with a triangle which we will develop further in the process of creating our company logo.

(mollies to make notes on/ and move onto app logo section )